Digital Screen Network
The Anytime Fitness club network extensively covers both metropolitan and regional Australia across all states and territories.
Our digital screens are located in high traffic areas within the clubs, maximising exposure.
Our digital screen technology gives greater flexibility to our clients on where the advertisements are displayed, time of day scheduling and tracking.
Digital Screen Network Information:
- Large format animated digital signage – 55” LED flat screens
- Screens found in 270 Clubs nationally
- Reaching in excess of 300,000 members
- High frequency – one 10 second ad every 3 minutes, 24/7 (visual only)
- Ability to geo-target by both location and time
- Screen content includes; workout tips, recipes, weather updates, competitions, Anytime Fitness events and advertising
Local Area Advertising
If you’re looking to advertise your product/service in a specific club & or area, please find more information relating to local area advertising.
Download the Anytime Fitness Local Area Advertising guide here.
Channel Anytime is a music video TV channel that plays on multiple screens in-club, within the Anytime Fitness network nationwide.
There are currently 250 participating clubs providing an audience of 250,000 members.
The technology behind Channel Anytime allows advertisers to geo-target by both location and or time.
Channel Anytime is structured to have 4 commercial breaks per hour (2 spots per break), making advertising inventory limited but highly valuable. Overall the club member will enjoy a 85:15 content to advertising ratio per hour.
Digital and Social Media
There is a large digital and social media footprint that can be offered to advertisers, targeting the health and wellness demographic.
Campaign opportunities include:
- Monthly EDM’s
- Facebook posts
- Mobile App
The monthly EDM is sent directly to over 350,000 member subscribers in the first week of each month.
Anytime Fitness Australia club pages collectively have over 635,000 likes and subsequently provides access to a large community.
The Anytime Fitness website experiences 150,000+ unique visitors this month and 650,000+ impressions per month.
The new Anytime Workouts app has achieved 74,000+ downloads.
Experiential and In-Club Activation
There are unique opportunities for brands to conduct experiential campaigns within the clubs, offering a more tactile approach to your brands awareness with the members and guests.
Sampling is an ideal way for members to engage with different products. Sampling opportunities include providing products direct to clubs to distribute or alternatively an experimental element can be set up within specific clubs.
Decals are an ideal creative asset extension to your campaign. Decals can be used on mirrors located on the gym floor or member bathroom.
Cafe 2U Coffee Cups
Cafe2U deliver fresh espresso coffee and great food to workplaces, everyday.Cafe2U coffee vans are hired to cater for sporting or community events as well as being available for hire for corporate or private events.
All Cafe2U operators are professional baristas, producing a reliable, professional and quality product for their valued customers.
Cafe2U serves their blends in 560,000 coffee cups and offer campaigns for a set period of time or until the branded cups run out.